Certified with the MSC, ASC, Global GAP or Bio label.

For years we have been committed to making our assortment more sustainable. We source our raw materials from all over the world. In order to guarantee our customers the desired quality, we visit our suppliers several times a year. For us, making the fish sector more sustainable is an important point of attention. We therefore work closely with NGOs to implement additional improvements in the fish assortment where necessary and to further increase knowledge of sustainable trade among our customers and end users.

The ASC seal of approval

ASC stands for the Aquaculture Stewardship Council. The ASC manages a label for responsibly farmed fish. It is similar to the MSC label for wild fish, but for farmed species such as salmon, pangasius or tropical shrimp. 

The ASC label aims to reduce the negative impact of fish farming. The label has strict rules for less use of antibiotics, more sustainable fish feed and better working conditions for staff. The standards have been set in close consultation with environmental organizations such as the WWF and with farmers, supermarkets and scientists. Fish with the independent ASC seal of approval comes from farms that limit their impact on water, nature and the environment, take good care of employees and are considerate of local residents. By choosing ASC-labeled fish, you can be sure you are buying responsibly farmed fish.

ASC is working closely with suppliers such as Profish Food to both ensure that consumers become more knowledgeable about the ASC label and to increase the availability of ASC certified fish through supermarkets.

The MSC label

The Marine Stewardship Council (MSC) is an international non-profit organization. Our vision is that oceans will once again be teeming with life and that fish, seafood and shellfish stocks will be safeguarded for this and future generations.

The blue MSC label and certification program recognizes and rewards sustainable fisheries and encourages change in the market and in the water. So as a consumer, you can rest assured that there will be plenty of fish left for generations to come. The MSC label on a seafood product means that: 

More than 285 fisheries in over 35 countries are MSC certified. With a combined catch of some 9 million tons around 10% of the global catch is assessed annually against the scientific requirements of the MSC standard for environmentally responsible and sustainable fishing. More than 20,000 unique products worldwide bear the MSC label.

In the Netherlands, almost all retailers have a goal of getting 100% of their wild-caught fish MSC certified. This requires inventiveness and perseverance on the part of suppliers because they can choose from a more limited supply to choose from. MSC is therefore happy to work with Profish Food, which can truly be seen as a driving force of sustainable fish to the Dutch retail sector.

The GLOBALG.A.P. Chain of Custody Standard

The GLOBALG.A.P. Chain of Custody (CoC) standard ensures that any product with a GGN label logo or sold with a GLOBALG.A.P. claim truly comes from a GLOBALG.A.P. certified manufacturing process.

The CoC standard provides this level of security by specifying strict requirements for the proper segregation, handling and tracking of products in the supply chain. This prevents products from GLOBALG.A.P. certified production processes from being substituted or diluted by those from non-certified farms, either inappropriately or for economic gain.

The CoC standard is therefore an essential tool for ensuring product integrity from farm to retailer, reducing the risk of food fraud and responding quickly when problems arise.

Skal Biocontrol

Skal Biocontrole is an independent organization for monitoring the entire organic chain in the Netherlands. Through supervision, certification and information, they are committed to a demonstrably reliable organic product for consumers.

Skal is an independent administrative body and ensures that the organic production, processing and trading of products complies with the organic EU regulation, the Dutch Agricultural Quality Act and the regulations and bases of Skal Biocontrol. By visiting and checking companies annually, Skal supervises the entire Dutch organic chain. Thus, as an organization, they ensure a demonstrable and reliable organic European label.

They do this by order of the Ministry of Agriculture, Nature and Food Quality. The Netherlands has chosen an unambiguous structure: one controlling authority responsible for all legal control tasks within organic production.